FRANBRANDS | BRAND STRATEGY + COMMUNICATIONS
You're building a business.
But your brand's lagging behind.
The strategy behind your marketing needs to evolve before it slows down business growth.
But as a founder who’s already doing the most, you don’t have the time, headspace or emotional support snacks to become your own brand strategist too.
The people you need to reach can't see the heart + hustle that built your business.
They only see the story you put in front of them.
And they’re encountering it in a market flooded with content, crowded with lookalike claims and increasingly sceptical of anyone declaring themselves “innovative,” “passionate” or “different.”They’re deciding quickly whether to keep reading, trust you, recommend you or move on.If they can’t understand what you do, why it matters, what makes it different and why they should believe you, they’ll choose the option that’s easier to get.
Not necessarily because it’s better.Because it’s clearer.
What it's costing you
When the story lags, the whole business feels it.
Sales conversations become explanation marathons.
Your team improvises because nobody's given them a shared message.
Content creates more noise instead of more understanding.
Every launch feels like reintroducing the business from scratch.
Opportunities keep reflecting the version of the business you’ve already outgrown.
Competitors with a clearer story become easier to remember, recommend and choose.
An outdated strategy doesn’t preserve your momentum.
It creates drag on wherever the business is trying to go next.
The Shift
Visibility gets you seen.
Clarity gets you chosen.
You probably don’t need to post every day, redesign your website or drag yourself onto yet another platform.
You need a clear strategy that gets your website, content and channels working together towards the same business goal.
That means understanding:
Who needs to care?
What do they need to believe?
What's stopping them from believing it?
What can your brand credibly own?
How will you build that belief across every meaningful touchpoint?
Because a content calendar isn't your strategy.
I help you uncover the story only your business can tell — then turn it into positioning, messaging and a communications plan your team can actually use.
It stops your marketing becoming an expensive, never-ending to-do list — and makes every campaign, channel and piece of content earn its place.
The Payoff
The point isn't attention.
It's influence.
Stop sounding like a brochure.
Stand for something with a clear point of view + a powerful story.
When every part of your brand reinforces the same powerful idea, people don’t have to work so hard to understand why you matter.
They remember what makes it yours.
And they have the words to recommend you when you’re not there to do all the explaining.
That means every launch, pitch and new offer doesn’t have to start from bloody zero.
You’re building recognition, trust and a reputation that travels — to reach people who'll buy because they believe in what you’re doing.
01.
CLEARER DECISIONS
Pinpoint exactly what you want to be known for, so your marketing stops behaving like seven unrelated side quests.
02.
A STORY THAT STICKS
One sharp through-line across every pitch, page, post and conversation.
03.
A REPUTATION THAT TRAVELS
Give people the language to explain why you matter — without needing you in the room to translate.
04.
PEOPLE WHO COME BACK
Attract people who share your values and care about what you do next, not only what you’re selling today.
This Is for You If...
You've built something brilliant.
But the story isn't pulling its weight.
You don’t need to know whether it’s a positioning problem, a messaging problem or a full-blown brand identity crisis.
That’s my job.
01.
You started without a formal strategy
The offer works. The business has traction — maybe even funding — but the positioning, audience story and communications direction were never properly defined.
02.
Your brand's evolved.
Your story hasn't.
Your business, expertise or ambition has evolved, but your messaging keeps introducing an earlier, smaller version of what you do.
03.
Your next move needs an audience
A launch, relaunch, funding round, new market or major shift needs more than a last-minute campaign. It needs a story strong enough for what comes next.
04.
You've tried everything.
But it's not landing.
You’re visible and active, but people still don’t fully understand what makes your business distinctive, relevant or worth choosing.
Why work with me?
I tell stories that outlast their formats — and shape brands that endure.
Strategy with a journalist’s eye, a comedian’s ear and a rebel’s audacity.
I started in journalism, when print still set the pace and social media hadn’t yet eaten the internet.Since then, I’ve worked across corporate communications, PR, content marketing, brand strategy and live events — through every new platform promising to change how brands reach people forever.What makes people care hasn’t changed: a sharp point of view, a human truth they recognise and a story worth passing on.
Journalism taught me what makes great stories.
PR taught me how to give them reach and influence.
Stand-up showed me how they create genuine connections.
I bring all three to help build your brand.
The Work
Fix the right problem.
Skip the expensive detours.
I won’t push for a full strategy build if an audit can give you the clarity you need — or recommend surface-level fixes when the foundations need rebuilding.
I meet your business where it is, with the level of support the problem actually needs: diagnose the gap, build the strategy or keep it working as you grow.
Not sure where to start? We’ll work that out together.
Start with a Diagnosis
Brand Clarity Audit
£750
For when you know something isn’t landing — and need to identify exactly what.
I’ll review your positioning, messaging, website and priority communications to identify what’s clear, what’s getting lost and where the experience stops matching the ambition.
Best for businesses that need an objective diagnosis and a sharper next move — not an entire strategy rebuild yet.
What you get:
A strategic review of your positioning and messaging
An audit of your website and priority touchpoints
Key gaps, contradictions and missed opportunities
A prioritised action plan
A 60-minute debrief to pressure-test the findings
Where you'll land:
Know exactly what’s getting lost, what needs fixing first and where not to waste any more time or money.
Build the system
Brand + Communications Strategy
£6,000 | Eight weeks
When the problem isn’t one weak headline or one underperforming channel. The underlying story needs to be created, clarified or rebuilt.
Together, we’ll define what your brand can credibly own, who needs to care, what needs to shift in their minds and the strategic story that makes your value impossible to miss.
You’ll receive a sharp, visual working deck your team can use to make decisions, brief collaborators and communicate the brand consistently.
Not a 90-page strategy document designed to die quietly in Google Drive.
This may include:
Brand, reputation and communications audit
Founder and stakeholder interviews
Audience, competitor and cultural research
Positioning and strategic proposition
Overarching narrative and message house
Customer journey mapping
Communications priorities
A focused 90-day activation plan
Where you'll land:
With a clear market position, a story people can repeat and a communications plan that tells every channel / campaign / collaborator what job they’re there to do.
“Fran brought a beginner’s mindset, sharp strategic thinking and an infectious energy that lifted every room she entered. Thanks to her, our strategy unit found a good footing and grew bolder with every challenge.”
— Diane Hidalgo, Managing Partner, Evident
Keep it moving
Ongoing Strategic Counsel
Three months
Available after Strategy Build
For selected clients, I stay involved to help apply the thinking across launches, campaigns, content, PR and whatever fresh chaos the business produces.
You’ll keep the strategy alive as the business moves — rather than keeping it stuck in a cursed PDF document and slowly become irrelevant.
Support may include:
Senior strategic reviews and decision support
Campaign, content and PR direction
Feedback on priority briefs and creative work
Audience-response and performance analysis
Messaging refinement as the business evolves
Forward planning around launches and commercial priorities
The scope is shaped around the senior strategic support implementation actually requires — while your team or creative partners handle day-to-day production and channel management.
Why strategy? I need sales.
People can't buy what they don't understand.
Strategy doesn’t replace sales.
It gives every campaign, pitch, conversation and piece of content a clear job to do.
When your story is unclear, you spend more time and money getting attention — then leave your audience to work out what you do, why you’re different and whether you’re worth choosing.
I help you pinpoint:
Who do you need to reach?
What do they need to understand and believe?
What makes your business meaningfully different?
What proof turns those claims into trust?
What will move the right people towards choosing you?
Then every part of your marketing can work towards the same commercial goal — instead of each channel disappearing on its own little side quest.
Strategy makes your value crystal clear and your edge unmistakable.
It shows the right people that you're the obvious choice.
Hate forms? Get in touch another way.
© FranBrands. All rights reserved.